Digital Sales Engine · Client Case Study
Kylemore Karting
From a static website to a 24/7 sales channel
A website that could only tell visitors the price and opening hours became a fast, mobile-first platform that answers questions, has clear calls to action, shows real reviews, and captures every enquiry, all live within 4 weeks.
Click to visit the live site
The Customer Journey
From dead end to sale
Before
Visitor hits a wall
- Wants a voucher: leaves the site for an unbranded third-party page
- Asks a question after hours: no answer, no chatbot
- Checks reviews: not shown anywhere on the site
- Searches on Google: barely found
After
Visitor completes the journey
- Asks the chatbot: gets a real answer instantly, any hour
- Sees real Google reviews right on the homepage
- Sees the right call to action instantly: one-click booking for solo and small groups, a direct enquiry path for corporate and large groups
- Found in Google and AI search: SEO, AEO and GEO built in
4 weeks
First commit to live
~80%
Of search traffic is mobile
6
Core capabilities delivered
What We Delivered
Built to sell, not just to inform
Full rebuild on production AWS: Next.js, secure auth, real database
AI chatbot answering FAQs 24/7, handing off to staff during opening hours
Real Google reviews surfaced live on the homepage
Smart CTA routing by group size: instant self-serve booking for solo and small groups, a direct enquiry form for corporate and large groups
Homepage leads with one simple question, "How many are racing?", instead of a wall of race-type categories
Security, privacy, accessibility, SEO, AEO and GEO built into the design from day one
“Since the website rebuild, people are actually finding us. The SEO, AEO and GEO work means we're showing up in search and AI results where we weren't before, and that's turned into a real increase in enquiries. The chatbot answers a lot of the questions people used to ring us for, any hour of the day, and with our real Google reviews right on the page and much clearer calls to action, it's obvious what to do next, whether that's a quick group booking or a bigger enquiry. We're confident enough now that we're moving our bookings, reservations and purchasing onto the same platform, which we were unable to do with our old WordPress website.”
Nicola Cosgrave
CFO, Kylemore Karting
Built In, Not Bolted On
Security, privacy and accessibility from the first line of code
Every BnK build starts with these three, not adds them at the end.
ISO 27001-aligned security
WAF, full TLS 1.2+ encryption, and an independent penetration test before launch, not after.
GDPR-compliant by design
Data retention rules built into the database itself: 90 days for enquiries and chat transcripts, 6 years for vouchers, matching Irish tax law.
WCAG 2.2 AA accessible
Built to WCAG 2.2 AA from the first line of code, so every visitor can book, buy a voucher or ask a question.
Kylemore Karting Roadmap
Built in phases, live from day one
Full site rebuild
Secure AWS platform, AI chatbot, live Google reviews, and CTAs matched to every visitor. Live at kylemorekarting.ie.
Native booking, registration and voucher payment
Bringing online bookings, customer registration and voucher payment fully onto Kylemore's own site, replacing today's external handoffs.
Ready to see what's possible?
Start with a quick AI generated POV analysis, or book a free 1-hour discovery call with a senior consultant. No commitment, no sales pitch.